# Product Performance and Q4 Priorities

## Q3 Performance Review

- **Weekly Active Users (WAU)**:
    - Grew 18% quarter over quarter.
    - Below the target of 22% growth.
- **Activation**:
    - Improved from 31% to 38%.
    - Improvement followed the shipment of the onboarding checklist in August.
- **Paid Conversion**:
    - Remained flat at 4.1%.
- **Growth Drivers**:
    - Most growth originated from organic search.
    - Paid campaign in July exceeded planned cost per signup and was paused mid-August.
- **Support Metrics**:
    - Ticket volume dropped 12%.
    - Reduction attributed to the new help center addressing top ten questions.
    - Sync conflicts between desktop and mobile apps remain the largest ticket category, accounting for approximately 25% of all tickets.
    - Response time is under four hours on weekdays.
    - Weekend coverage remains a gap.

## Q4 Priorities

- **Reliability of Sync**:
    - Proposal: Replace the current last-write-wins approach with field-level merging.
    - Estimated effort: Six weeks of work for two engineers, including data migration.
    - User interface: Need for a clear conflict indicator for cases that cannot be merged automatically.
- **Team Workspaces**:
    - Customer demand: Several large customers requested shared folders and role-based permissions.
    - Beta target: Limited beta by the end of November.
    - Roles in beta: Owner, editor, and viewer.
    - Out of scope for beta: Billing per seat (decision in January).
- **Pricing Page and Upgrade Flow**:
    - User behavior: 60% of visitors who open the pricing page leave without clicking any plan.
    - Action: Two alternative designs will be prepared and an A/B test will be run for three weeks.

## Risks and Dependencies

- **Data Model Conflicts**:
    - Sync rewrite and team workspaces share the same data model.
    - Cannot be built fully in parallel.
    - Proposed approach: Finish data model changes first (first three weeks of October), then split work.
- **Migration Risk**:
    - Potential spike in support tickets during migration.
    - Mitigation: One-week notice before release for help center updates.
- **Hiring Dependency**:
    - Second backend engineer position is still open.
    - Impact: If not filled by mid-October, team workspaces beta will slip to December.

## Decisions

- **Priority Order**:
    - Sync rewrite is the top priority.
    - Team workspaces development to commence after shared data model work is completed.
- **Workspaces Beta**:
    - Invite-only.
    - Limited to approximately 20 customer teams.
- **Q4 Marketing**:
    - No new paid campaigns.
    - Marketing budget reallocated to content and search.
- **Weekend Support**:
    - Covered by a rotating on-call schedule starting in October.

## Action Items

- **Daniel**:
    - Write technical design for field-level merging.
    - Share by October 1.
- **Priya**:
    - Develop two pricing page variants.
    - Create conflict indicator mockups.
    - Deliver by September 30.
- **Tom**:
    - Set up A/B test for pricing page.
    - Define success metric: plan clicks per pricing page visit.
- **Lena**:
    - Draft the weekend on-call schedule.
    - Update help center article on sync conflicts.
- **Maya**:
    - Shortlist 20 beta customer teams.
    - Send invitations by October 15.

## Next Meeting

- **Date**: Monday, September 29.